Mercedes-Benz India

Mercedes-Benz India Pvt. Ltd.
Type Subsidiary
Industry Automotive
Founded 1994
Headquarters Pune, Maharashtra, India
Key people Peter T. Honegg
Products Luxury Vehicles
Commercial Vehicles
Employees 800 (2007)
Parent Daimler AG
Website www.mercedes-benz.co.in

Mercedes-Benz India is a subsidiary of Daimler AG based in India.

Contents

History

Daimler entered the Indian market and set up Mercedes-Benz India Ltd in 1994. The company was later renamed DaimlerChrysler India Private Ltd after the merger of parent company Daimler with Chrysler. After DaimlerChrysler sold off most of its equity interests in Chrysler in 2007, it changed its name to Daimler AG. As a result, DaimlerChrysler India was renamed Mercedes-Benz India once again.

Mercedes-Benz India is a 100%-owned subsidiary of Daimler AG. The company is based in Pune. Mercedes-Benz reached the top 100 most trusted brands of India published by The Brand Trust Report and also won the Best Brand Award by Auto India Best Brand Awards 2011.

Manufacturing facilities

Daimler has a commercial vehicle plant outside of Chennai which it is currently upgrading with an investment of 700 million Euros. The passenger cars manufacturing plant is located in Pune.[1]

Models

The C-Class and E-Class are assembled locally while others are fully imported from Germany[2].

Vehicles

Manufactured/assembled locally

Imported

Commercial vehicles

Sales and service network

Mercedes-Benz India currently has 22 dealerships across 17 cities in 11 states and 2 Union Territories and Service Stations in 32 cites in 16 States and 2 Union Territories of India[3].

Sales performance

Mercedes-Benz India recorded sales of 5819 vehicles in 2010 compared to 3250 vehicles sold in 2009 with a sales growth of over 80%[4].

References

External links